The mission of The Firefighter’s Memorial Project is to facilitate, host, and provide the financial support for projects and community based events designed to keep the memories of fallen firefighters alive, particularly those whose lives were lost on September 11, 2001, and to ensure that these 343 brave firefighters and the sacrifices they made are always remembered by the public.

Our task was to translate that into a logo with the proper weight and respect it deserved. In the end we took a page from the common house number fonts used on a standard firefighter’s helmet. A sense of abstract depth and a gone-but-not-forgotten’ immortality was created by way of the shadow-sans-caster created by the inverted image treatment.

Direction Graphic Design Identity Illustration Letterhead Logo Production