Think Tank 3 was commissioned to rebrand Squash in the US. Our first task was to put a face on the Squash US Open to be kicked off in NYC. The resulting badge makes use of a typographic treatment which allows for future tournament names and locations to be easily swapped in. The skyline was also designed to change accordingly, thereby reflecting the rotating tournament locations while allowing the integrity of the brand to remain intact. Clothing designs that any squash fans would be proud to wear was also whipped up (you’re welcome).

Apparel Direction Graphic Design Illustration Logo Production