Beloved counterculture icon Emily The Strange got all dolled up by the wizards at Ashton-Drake Gallery. As an entity, Emily is translated and retranslated across dozens of products every year. Ashton-Drake wanted the site for these limited edition runs to pay strict attention to established brand guidelines while incorporating playful flourishes and quirky Emilyesque copy which may have scared off lesser creatives.

Our end result was praised by the creator as ‘The best Emily product site I’ve ever seen!’ Which might actually be true as all of the stock sold out faster than a bee-stung stallion.

Unfortunately, the site has subsequently been retired.

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