Maximum Freshness. Some think it’s a state of mind. Others think it’s an animated dude on Colgate’s website. We happen to think it’s both. And we call them Max Fresh for short.

Max Fresh is Colgate’s super slick man on the scene. He’s been known to woo the ladies and he’s been known to share his trade secrets with common, three-dimensional characters like you and me. Creative Set was asked to make him + his ‘Guide to Game’ come to life. Hit the link below to find out what Max is has up his sexy sleeve.

– Colgate Max Fresh ‘Guide To Game’ (Flash)