Chow Baby, a startup organic lunch service for school children, needed a face. Taking that idea literally and running with it, the friendly Chow Baby monster tree thing logo was born. Too scary? Well, in theory you could totally outrun him. And if cornered for some reason, you could probably eat his face off and then build a fort in his head. AWESOME!

Brand in hand, the packaging came next. As investors and celebrity chefs waited with baited breath to see what business mastermind Mark Miller would deliver, I was brought into the circle and given the task of sussing out the visual + branding strategy of the project. The next morning this box was messengered to the client for lunchtime snack. Both the box and the microbanana were thoroughly enjoyed.

Copywriting Direction Graphic Design Identity Illustration